Brooke Castillo celebrates 10 years of podcasting and urges you to acknowledge your own decade of achievements.
Brooke Castillo celebrates the 10-year anniversary of her Life Coach School Podcast. She reflects on her journey and encourages listeners to acknowledge their own decade-long accomplishments. Castillo is the founder and host, a master coach instructor who started the podcast after a decade of prior coaching experience.
She was inspired to begin podcasting by Pat Flynn's Smart Passive Income blog, which provided technical setup guidance. Castillo attributes her business's organic growth to the concurrent rise of podcasting, life coaching, and internet accessibility. She started the podcast at age 41 while raising two teenagers and building her company. The podcast has consistently ranked highly in business categories, attracting a diverse audience beyond typical life coaching listeners. Castillo notes the life coaching industry has grown 30 to 50% over the past decade. She built her community primarily through the podcast, choosing not to actively engage on social media platforms like Instagram.
A memorable moment occurred when a stranger recognized her voice at a party but not her face. Castillo finds it delightful that her recorded voice could serve as a lasting archive for future generations of her family. She is proud of providing all her core coaching content for free, following a philosophy of giving away the best material. The host decided against introducing paid advertising, despite an offer from Cozy Earth sheets, a brand she personally loves. She explains this choice stems from her personal dislike of ads as a podcast listener, though she acknowledges friends earn significant revenue from them. Castillo announces the public podcast will shift from a weekly to a monthly release format. Her private podcast feed for members of Get Coached and Self-Coaching Scholars will continue with weekly episodes.
She shares a personal celebration: her son Christian recently became the runner-up in a significant golf tournament. Castillo states her children remain her highest priority as they enter new life phases. She invites listeners to email topic suggestions to ensure the podcast continues to meet their needs. Castillo recommends her back catalog of over 500 episodes as a continuing resource for both new and long-time listeners.
The episode's tone is reflective, celebratory, and conversational, blending personal storytelling with motivational coaching. The style is intimate and instructional, directly addressing the listener with prompts for self-reflection.
This episode will appeal to long-time listeners, aspiring podcast creators, and anyone interested in building a business through content. Listeners seeking strictly tactical coaching advice or new interviews might find the retrospective format less immediately useful.
