The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators · Laylee Emadi

218: 5 Email Marketing Tactics to Nail Your Black Friday Promo with Dawn Richardson

September 8, 2025·37 min·1 clip

Don't treat your email list like an ex you can't get over—clean unengaged subscribers or face platform blocking.

Educational deep-dive on email marketing fundamentals in context of September Black Friday prep (live November launch). Hosts Lely Amadi and repeat guest Day Richardson (Flowdesk product education manager) tackle 2024 algorithm changes affecting deliverability. Five-step framework: (1) authenticated custom domain email, (2) list cleaning (remove unengaged quarterly), (3) domain warming for new/migrated senders, (4) segmentation strategy, (5) [implied] campaign execution. Key insights: subscriber count is vanity metric; sender reputation built through engagement percentage (not absolute volume); industry open rate baseline 20-25%, premium practices achieve 65%+. Actionable tools: Google Workspace for domain, Flowdesk click-action segmentation, cold segment re-engagement workflows. Strategy timing emphasizes September action for November readiness.

As heard by us

Black Friday prep that treats email like a trust channel, not a last-minute blast.

Dawn Richardson treats Black Friday less like a sales sprint than a deliverability problem. She starts with warming the domain, then grows send volume slowly and leans on the most engaged subscribers first, so inbox providers see steady behavior instead of a sudden blast.

Read the full review in PlayNext →

Why you'd press play

Warm your list before Black Friday sneaks up on you.

Read the full recommendation in PlayNext →

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