The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators · Laylee Emadi

214: How Dylan Jahraus Built a $1 Million Per Month Coaching & Education Business

·31 min·2 clips

Dylan says her first 13 sales calls got zero signups before one evaluation changed her close rate to 80%.

Lely sits down with Dylan Jaris to trace the road behind a growing online education and coaching business. Dylan says she did not plan to end up in this space, since she started in corporate e-commerce and expected to keep climbing that ladder. Then life moved. After marrying someone in the military, she had to relocate often, and the move from Seattle to San Diego made job hunting feel a lot harder than she expected. Etsy became a foothold. She started stacking side hustles, and that mix of hustle and uncertainty eventually opened the door to entrepreneurship. The conversation keeps coming back to the way her business changed. Lely and Dylan talk through how the offer went from a single-educator promise to a model with multiple coaches, clearer boundaries, and a contract that says exactly what clients are signing up for. That mattered. Dylan says the shift worked best when it was incremental, because abrupt changes can leave clients feeling surprised or misled. The team is bigger now. She says there are about 18 coaches on the team, along with a coaching lead who keeps everyone moving in the same direction. The weekly rhythm matters too. That cadence helps the operation stay aligned instead of turning into a pile of disconnected coaches doing their own thing. Lely pushes on the people side of it. Dylan talks plainly about the growing pains that come with fulfillment, coaching, and management when a business stops being a solo act. There is also a lot of care in how she talks about expertise. She likes the idea of elevating the right person for the right question, because that gives clients better answers and gives the team more credibility. The whole conversation stays practical. It ends on a simple point: the opportunity is real, but it still asks for a willingness to seize it when it shows up.

As heard by us

Growth works better when the offer and the contract say the same thing.

The episode tracks what happens when expertise becomes an operating business. Dylan Jaris moves from corporate e-commerce into side hustles, then into online education, and the strongest thread is the practical work behind the growth: coaching, contracts, and making sure the…

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Why you'd press play

You want the real mechanics behind growing an e-commerce education business without the fluff or fake urgency.

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