The Knowing Podcast | Emotional Intelligence, Business Growth, Personal Development · Christene Marie | Entrepreneurship, Mindfulness, Mental Health

S2 Ep10 - How To Unlearn The Stories We Carry: Perception & The Truth We Miss

·1 hr 20 min·5 clips

Do we want to know that which is true?

1. The Knowing Podcast episode with Christine Marie and Atiba D'Souza focuses on how perception changes what people think is true. 2. Christine Marie hosts the conversation, and Atiba D'Souza speaks as a marketer and communicator whose agency work centers on video marketing, story, and audience targeting. 3. The episode asks whether people want truth at all, or only the version that fits their current story. 4. Atiba starts with Walmart's holiday ads and a Bridgerton-style commercial that meant something to Christine but not to him. 5. He says that difference shows why story only works when the audience recognizes the references and gives the message meaning. 6. Atiba extends that marketing example into marriage by saying the same words can produce 'two totally different responses' depending on how they are said. 7. He recalls a 'major discussion' with his wife when she told him, 'my love language has changed.' 8. That moment led him to rethink how children, spouses, and customers change over time while the sender keeps assuming the old script still works. 9. He says his agency builds ideal customer profiles that can run to 35 pages and jokes that you should know what an audience's 'poop smells like.' 10. He applies the same idea to his three children, saying each one needed a different communication style. 11. He describes his eldest daughter as a 'gift person' who felt unloved when he refused to buy a can of tuna she wanted for a meal. 12. He describes his youngest daughter as more independent, explaining that she now wants to pay for her own groceries and decided to lead rather than follow. 13. Atiba says a key lesson arrived only after rest and later reflection, not during the conflict itself. 14. He cites Huberman, Otter, and ChatGPT as tools that helped him review a hard conversation and look for inconsistencies, values, and follow-up questions. 15. He says most people do not really want truth and prefer a 'Stepford picture of the world' that keeps their reality intact. 16. He argues that growth requires discomfort and says humans are designed to 'grow or die,' not stay the same. 17. Christine's style is conversational and probing, and she repeatedly pauses to ask for clarification and practical application. 18. Atiba's delivery is reflective, personal, and example-driven, with repeated moves from marketing to marriage to parenting to philosophy. 19. Listeners interested in communication, parenting, and changing beliefs. 20. Listeners who want a light, purely tactical marketing discussion.

As heard by us

A gentle case for trading certainty for a more honest perspective.

This conversation treats truth as something practiced, not performed, and it asks how quickly confidence can turn into ownership. Christine Marie keeps the exchange reflective, while Atiba D'Souza responds with calm, searching clarity.

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Why you'd press play

When certainty starts sounding like defense.

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