The Journal. · The Wall Street Journal & Spotify Studios

How One Company Is Navigating a New Era of Tariff Uncertainty

February 26, 2026·23 min·2 clips
Newell Brands paid $170 million in tariffs and raised consumer prices three times, losing market share for months.
Newell Brands CEO Chris Peterson discusses how the company navigates tariff uncertainty, having paid $170 million last year, and its strategy to reshore manufacturing to the US, exemplified by the successful Sharpie brand transformation in Tennessee. He also touches on potential tariff refunds after a Supreme Court ruling and the broader realities of US manufacturing competitiveness.

As heard by us

A grounded look at how tariff uncertainty shapes Newell's pricing, refund strategy, and U.S. manufacturing plans.

The Journal uses Newell Brands as a concrete example of how tariff uncertainty lands inside a consumer-products company. CEO Chris Peterson says Newell paid $174 million in tariffs last year, much of it under authority the Supreme Court has now ruled invalid, leaving open the…

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Newell paid $174 million in tariffs last year -- then the Supreme Court ruled most of them invalid.

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