Ron Brill from Anglepoint presents five critical ITAM priorities for 2025, with focus on maximizing value from SAM tool investments. The discussion addresses common failures: unrealistic expectations about tools as silver bullets, data quality issues, lack of integration, and insufficient expertise. Brill provides practical frameworks including tiered prioritization (80/20 focus on top vendors), realistic project planning, and the necessity of deep licensing expertise to convert tool outputs into actual cost savings and risk mitigation.