How These Artists Transformed their Art Business

·39 min·3 clips

An artist in Springfield, Missouri sold a $5,000 painting after reluctantly raising her prices on her coach's advice.

The episode features a panel discussion with artists from Miriam Shulman's Artist Incubator and Inner Circle programs. Host Miriam Shulman introduces the panel, explaining they will share transformational stories about growing art careers. Christine, a jewelry artist with 21 years of experience, discusses how she moved from production work to one-of-a-kind pieces and leveraged email marketing for sales. Brett, with a background in medical device sales, describes feeling overwhelmed in the art world until getting a focused business plan from Miriam. Megan, a high school art teacher, accelerated her part-time art business by joining the program and using accountability pods. Martha, already in galleries, expanded to three galleries and a business-to-business print firm after raising her prices. Chris, from Springfield, Missouri, sold a $5,000 painting locally after overcoming reluctance to increase prices. Sangeeta, a former engineer, saw immediate sales by updating her website and confidently announcing her artist identity. The artists discuss time management, with Megan dedicating 2-3 hours weekly during her commute and Sangeeta spending only 3-4 hours on computer work. They emphasize mindset shifts around money and marketing, reframing selling as sharing. Brett highlights the importance of email marketing, which he previously ignored. Sangeeta shares publicity successes, including features in Plein Air Magazine and Irvine Standard, after learning to pitch the press. The panel advises joining accountability pods and focusing on mindset coaching for best results. Miriam concludes by promoting the Artist Incubator program for tools, coaching, and community support.

As heard by us

A focused coaching-led discussion of pricing confidence, business structure, and gallery momentum for working artists.

For artists trying to turn a plateau into a working business, pricing is not a side issue here; it is the test. Miriam Shulman frames the conversation through artists in her Artist Incubator and Inner Circle, with the focus moving from reluctance about raising prices to new…

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Why you'd press play

Ready to raise your art prices without losing your creative footing? Press play.

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