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The IKKIVI Podcast: Exploring Fashion, Culture and Values · Nivi Murthy

S4E12: How Bold Jewelry is Blending Heritage, Storytelling and Social Impact | Poonam Thimmaiah

·53 min·1 clip
That grief breaks you down and makes you rethink what exactly life is and what you want to do with it.
The center is boldness. The guest talks about jewelry as part of the self, close to armor, with stories doing more work than decoration. For her, Indian jewelry has room for feeling in public: celebration, grief, anger, pride, all worn without shrinking. The host picks up on that mix of Indian rootedness and modern aesthetic, and the shared creative ground feels easy, not forced. Minimalism gets a soft pushback. Malicious goes big on scale, color, and presence, asking the wearer to take up space too. The beginning is more private. Making started as an escape from pain, and the work leaves beauty and fragility sitting side by side. Nature stays close. The guest ties that instinct to a community that worships nature and sends meaning, material, and responsibility back toward the land. New York adds the jolt. What first looked exciting later felt wasteful, which sharpened her respect for Indian craft and restraint. The digital piece is trickier. Online storytelling can thin out deep stories; passion and context arrive flatter there. Even so, the episode stays hopeful. The host sees more room opening for Indian fashion, brand owners, supply chains, and craft people. It ends warmly, with gratitude for deep stories, contagious passion, and a simple nudge to keep following the podcast.

As heard by us

Jewelry here reads as culture, armor, and a claim to be seen.

Poonam treats jewelry less like decoration and more like a way to carry culture, feeling, and identity. The pieces she describes draw on India and on a community that sees nature as something to honor, not ignore.

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Why you'd press play

Bold jewelry, Indian craft, and a maker who treats adornment like armor.

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