The IKKIVI Podcast: Exploring Fashion, Culture and Values · Nivi Murthy

S4E07: The Cultural Power of Flowers & How it is More Than Just Decoration | Sakshi Gupta

·45 min·3 clips

Sakshi Gupta turns childhood garlands, marigolds, and a bride’s mustard field into wedding memories.

1. The IKKIVI Podcast episode S4E07 examines Sakshi Gupta’s use of flowers as cultural storytelling in fashion, weddings, and design. 2. Host Nivi Murthy interviews Sakshi Gupta, the creative lead behind wedding design and styling house The Girl With Ideas. 3. The episode asks how flowers can communicate memory, identity, ritual, and emotion instead of serving as decoration alone. 4. Sakshi traces her relationship with flowers to making garlands for her mother’s poojas during childhood. 5. Sakshi describes her mother as a painting artist, Kathak dancer, and tabla player who shaped her creative environment. 6. Sakshi explains that graphic design and 2D and 3D design trained her eye for form, color, and spatial visualization. 7. A COVID-era wedding transformed a bride’s terrace into a mustard field after the bride referenced DDLJ’s Raj and Simran. 8. Sakshi says wedding design begins with a questionnaire covering a couple’s first date, clothing, venue, and gathering. 9. A Jodhpur connection led Sakshi to plan blue-centered decor, while a Kashmir wedding used flowers sourced from local species near a shikara ride. 10. Sakshi describes extending her work beyond weddings through a Tarani set design collaboration and planned personalized flower gifting. 11. Sakshi uses marigolds despite their familiarity because they connect weddings with memories and cultural continuity. 12. Mogra recalls the gajra worn by Sakshi’s mother, grandmothers, and aunts, turning scent into a design material. 13. Sakshi says a flower’s color can carry an emotion, including pink for care, red for love, and yellow for friendship. 14. Sakshi considers greens such as fiddlehead alongside flowers and collects ideas from local plants during trips. 15. A Rishikesh wedding used white and green flowers, including mogra and Rajnigandha, so the nearby Ganga remained visually prominent. 16. Sakshi identifies floral foam as environmentally harmful and is testing ikebana, recycling, flower-based tie-dye, soap, and incense as alternatives. 17. Sakshi says guests sometimes take arrangements home, while her team also creates memory boxes containing flowers, photographs, and other wedding objects. 18. The interview uses an informal question-and-answer format that moves between personal memories, client processes, international references, and practical advice. 19. Ideal listeners include wedding designers, flower enthusiasts, and culture-focused creatives. 20. Listeners seeking purely conventional wedding styling may prefer another episode.

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