The Ideal Nutrition Podcast · Aidan Muir and Torwen Eerkens

Behind the Scenes: How We Actually Work With Clients

·29 min·1 clip

Aidan compares dietetics to physiotherapy and says information should be timed, not dumped all at once.

Aidan Muir and Torin Eakins open by explaining how Ideal Nutrition is set up in practice. The team has 15 dietitians at the moment. Most of them work full-time. Their week is split between client-facing sessions and other work like content creation. The clinic sees people both online and in person, with roughly 70% of appointments online and 30% in person. The business model is session by session, pay as you go. From there, the discussion shifts to how they actually work with clients once someone books in. Aidan lays out the logic behind starting with a simple plan. He wants the first step to be easy to follow. He does not want to overload people with every possible improvement at once, because that would be overwhelming and overly complicated. That first draft is meant to get someone moving. The more detailed work comes later through follow-up consults. They stress that one consult cannot cover every angle of a nutrition problem. Calorie targets can be close, but they are still estimates. Higher-calorie needs make that even more obvious, because a 10% miss can become a large absolute gap. Rather than treating that as failure, they use follow-up consults to see what is happening in the real world. Body weight trends, hunger, fatigue, and the client’s actual experience all help guide the next adjustment. The same logic applies when the goal is not body composition but symptoms. In those cases, food trials and reintroductions take time. The hosts are straightforward about the amount of trial and error involved. They also frame that process as part of the job, not a flaw in it. Toward the end, Aidan reflects on the ethics of that approach and compares it to how first visits work in other health professions. The episode closes on the idea that the best client relationships are collaborative. People come in already wanting help and already bought into working with the dietitian specifically. That makes the work more personal, more effective, and more satisfying for the team.

As heard by us

A grounded look at how a simple first plan and steady follow-up shape real nutrition care.

The episode offers a plainspoken look at how Ideal Nutrition works: 15 dietitians, both online and in-person consults, and a session-by-session model that leans on follow-up instead of a one-and-done fix.

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Why you'd press play

See how a dietitian team builds simple plans that get refined, not guessed once.

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