The How To Podcast Series - Revolving Co-Hosts, Actionable Tips, And A Community for Podcasters · Dave Campbell, Ontario Canada

E618 - Finding Your Voice, Creating A Companion Podcast, Dreamful, Buzzcast, PodMatch with Guest CO-HOST - Jordan Blair

·48 min·3 clips

Jordan started Dreamful in 2019 because her kids wanted podcasts to fall asleep to and the existing ones felt too short and bubbly.

Dave opens by saying he has been listening to Jordan Blair for a long time and is glad to have her on the show. He introduces her as one of the co-hosts of Buzzcast, Buzzsprout's podcast with Kevin and Albin. He also brings up her other project, Dreamful Podcast, which is built to help people fall asleep. That contrast gives the interview an immediate shape. Dave says Jordan and he connected through Podmatch, and he thanks Alex Sanfilippo and the team for helping make that connection. Jordan's two shows are presented as two sides of the same creator: one lively and industry-facing, the other calm and intentionally soothing. The conversation keeps that balance in view as it begins to move toward voice and delivery. Jordan talks about voice as something you can build, not something you either have or do not have. She explains that a narration voice does not need to be your everyday speaking voice. It can be modeled after other voices you admire, then adjusted with small tweaks until it feels right. She uses the idea of experimenting on purpose. For fictional storytelling or a narrated series, she would not necessarily use the same voice she uses in a normal conversation. Instead, she would look at who she wants to emulate, borrow what works, and make it her own. The point is not imitation for its own sake. The point is to find a version that serves the story. Dave pushes the same theme from his side by admitting he still wrestles with his own voice. He says he listens back and thinks it could always be better. That keeps the talk grounded. It is not treated like a polished success story. It feels like two podcasters working through the problem in real time. Then Dave shares an email that changed how he thinks about his show. A listener told him they do not come for the content. They do not plan to start a podcast themselves. They listen because they like his voice and the way he shows up for them. That surprise shifts the episode from technique into connection. Dave says he had expected the usual message about wanting to start a show, not a note about companionship. The feedback lands because it shows how podcasting can matter in ways that are easy to miss. People may come for the topic, but they may stay for the steady presence. That idea lines up with Jordan's own work. Dreamful is built to put someone to sleep, while Buzzcast keeps listeners close to the podcasting world through a more energetic, industry-oriented lens. Both show how format and voice can serve different listening needs. The conversation also makes room for practical advice about starting a podcast. Dave says people should choose a hosting site based on the level of service they need. He speaks positively about Buzzsprout and points listeners toward Buzzcast and Dreamful Podcast as examples of Jordan's work. The close is direct and friendly. Dave encourages listeners to check out Buzzsprout.com, says he uses it himself, and wraps up with a simple thanks to Jordan and to the audience. The whole episode keeps returning to the same basic idea: a good podcast voice is something you shape, then keep showing up with.

As heard by us

A quiet conversation about voice, consistency, and why company can matter as much as content.

This piece tracks a familiar kind of work in podcasting: borrowing influences, testing a voice, and slowly figuring out what feels like yours.

Read the full review in PlayNext →

Why you'd press play

Need a nudge to find your podcasting voice and keep showing up?

Read the full recommendation in PlayNext →

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