The Handyman Startup Podcast · Dan Perry: Handyman | Small Business Owner

Unlocking the Business Potential of Aging-In-Place Services with Pat Lund

·52 min·3 clips

Pat Lund says grab bars, raised toilet seats, ramps, and chair lifts are the services people actually search for.

Dan Perry opens by framing aging-in-place as a growing niche inside the home service industry. Pat Lund joins as the creator and executive director of Age Well at Home, a nonprofit business in the Twin Cities, Minnesota that provides home modifications and improvements to help aging adults live in their homes for longer. The discussion centers on demand from older adults, their families, and their caregivers. Pat notes that the conversation often starts with a concerned child rather than the homeowner. The episode keeps coming back to the idea that many of these services can be handled as handyman work. Dan and Pat walk through the most common requests that come up in real homes. Grab bars are an obvious one. Better lighting comes up too. Handheld shower heads are a simple upgrade that can make a bathroom easier to use right away. Raised toilet seats also get attention because they solve a problem without requiring a full replacement. The interview makes clear that many customers do not know these products exist. That gap creates room for a service provider who can explain options plainly. Pat also describes how one job can open the door to a broader conversation about the rest of the house. Once someone is in the home, it becomes easier to recommend other useful changes. The show treats that as both a service benefit and a business advantage. Trust matters because the customer is often asking someone to evaluate a lived-in home, not just complete a task. The episode makes room for training and certification as part of building credibility. It also shows how a nonprofit model can still teach lessons that apply to for-profit businesses. Dan keeps the discussion tied to practical use rather than theory. Pat answers in a direct, concrete way that fits the subject. The result is a plainspoken look at a niche where small improvements can make a major difference. It closes on the larger idea that relationship building is central to this kind of work.

As heard by us

A practical case for turning small home fixes into a useful home-service niche.

The Handyman Startup Podcast episode treats aging-in-place as a clear home-service niche. Dan Perry and Pat Lund focus on the work that matters most: grab bars, shower support, raised toilet seats, better lighting, and the small fixes that help older adults stay home longer.

Read the full review in PlayNext →

Why you'd press play

You want a service niche that starts with one grab bar and opens the whole house.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from The Handyman Startup Podcast