The Handyman Startup Podcast · Dan Perry: Handyman | Small Business Owner

Interview with Will Lingard - Pro Handyman from the UK

·1 hr 26 min

Dan Perry brings on Will Lingard, a handyman in the United Kingdom who has been in business for about nine years. Will says he used Dan’s programs to start the business back in the day, and he later reached out to thank Dan for how those courses had helped transform his life. The talk starts with pricing, because that is where a lot of tradespeople get rattled. When a customer says a quote is too expensive, Will says the first reaction can feel personal. He talks about how easy it is to take it badly or start doubting yourself, especially early on, because imposter syndrome makes you wonder whether you really deserve to charge for the work. Dan stays with that feeling instead of skipping past it. The episode then moves from emotion to operations. Will explains that he often has three jobs in the diary a day, sometimes two and sometimes four, and that filling those gaps at short notice can be tricky. If he cannot fit a job neatly, it can leave holes later in the week. That leads into one of his biggest lessons: a little admin every day keeps everything moving better. He says that when a client replies about a quote, he replies, books the job in, and keeps the process alive. He admits he often slips when he is too busy on the tools or stretched by family life, and then the emails sit untouched for days or even a week. That delay turns into unanswered inquiries and work that never gets converted. Will also talks through a more deliberate quoting approach. Instead of leaving the timing vague, he looks at the diary and offers the next available slot. He tries to choose when the work will happen, not just whether it will happen. He also sizes the quote to the job, including half day work when that makes sense. That keeps the schedule moving and cuts down on gaps later. The conversation keeps circling the same idea in different forms. Busy on site work does not replace office work. Pricing confidence does not remove the need for systems. And a full diary only stays full when the quoting process is tied to the actual calendar. Dan closes by noting how closely Will thinks about the business side of the trade. The last stretch leaves the listener with a simple lesson: if you want a better business, you have to make room for the boring parts that keep the work coming in.

As heard by us

A plainspoken handyman interview about pricing, diary control, and staying steady under pressure.

Will Lingard's story stays close to the daily grind of a handyman business: how to price work, keep confidence intact, and avoid letting the diary go empty.

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Why you'd press play

You want steadier quotes, a calmer diary, and fewer second-guessing spirals.

Read the full recommendation in PlayNext →

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