The Good Food CFO podcast · The Good Food CFO

BABOYOT with Kartik Das from Doosra: Building Repeatable Revenue Without Big Retail

·1 hr 5 min·4 clips

Kartik Das says his best early customers were women 50 and above in the suburbs, not the audience he expected.

Sarah opens by revisiting the episode from a couple of weeks ago, the one where she announced the coming of the Good Food CFO software. Chelsea describes the reaction since then as a whirlwind of excitement, support, peer conversation, and events. They point listeners to the software previews available for members on Substack and say the feedback has been better than they could have imagined. From there, the conversation shifts toward repeatable, methodical growth instead of a one-off spike or a trend that could fade away. The hosts and guest keep coming back to testing: three markets, three audiences, three consumers, with a hypothesis meant to be proven right or wrong. That framing makes failure feel less like a disaster and more like part of the work. The episode also digs into randomness. A sale from someone outside the target audience is not necessarily proof that the model is working, so the real work is understanding the consumer, how to speak to them, where they shop, and how to find them. The conversation also spends time on the learning curve around a product and the need to lower the barrier to trial when something brings too much explanation or friction. It stays practical and grounded in what founders can do next. It does not glorify scale for its own sake or treat how many stores you are in as the only measure of progress. By the end, the message is plain: test deliberately, reduce randomness, and see whether the business can do it again.

As heard by us

A practical conversation about repeatable growth, testing ideas, and cutting down randomness.

The conversation keeps coming back to repeatable growth, and that is the part that lands. It asks a simple question: can the idea be tested in a few markets, with a few audiences, and a few consumers, then repeated without depending on luck?

Read the full review in PlayNext →

Why you'd press play

If you want a calmer way to judge what actually scales, press play.

Read the full recommendation in PlayNext →

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