The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business · Jenna Kutcher

Tired of Chasing Trends? Here’s How to Grow Steady, Reliable Sales with Email

·45 min
Shilpi Zalani, serial entrepreneur and high performance coach, discusses building freedom-based businesses for ambitious moms. Coming from a conservative background where women were expected to be housewives, Shilpi overcame visa restrictions, corporate burnout, and a five-month mental health crisis to build and sell multiple six-figure ventures. In this coaching session with Jenna Kutcher, she reveals marketing psychology principles: specific messaging over general messaging, emotional hooks paired with tangible results, and email marketing as the most underutilized scaling lever for entrepreneurs.
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