The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business · Jenna Kutcher

The Sale-a-Day Strategy That Doesn't Require Social Media

·53 min·3 clips

Parks and Recreation used Mae Pack’s waffle necklace because Leslie Knope loves waffles.

1. The Goal Digger Podcast episode centers on The Sale-a-Day Strategy That Doesn't Require Social Media. 2. Jenna Kutcher hosts, and Mae Pack of Creative Hive appears as the guest because she built a multiple seven-figure handmade business without depending on Etsy or social media. 3. The episode asks what creative entrepreneurs should do when constant posting and platform pressure are not producing sales. 4. Mae says she never excelled at social media and built her audience through “posting, posting, posting over a decade” before shifting away from it. 5. She says her work was featured in BuzzFeed, InTouch Weekly, Rachel Ray Magazine, and Parks and Recreation. 6. Jenna describes the episode as a challenge to the idea that “more is more” for brand growth. 7. Mae says her first full year in business brought in about $9,000 while she worked 40-hour weeks or more. 8. She says her husband Peter asked, “what are you doing?” near the end of 2011, and that question changed her approach. 9. Mae says she felt guilt and shame because Peter was commuting an hour each way while she tried to contribute from home. 10. She says the next day she reviewed what was working and what was not, then put more effort into media outreach. 11. Mae says she doubled income the next year and then doubled it again through repeated outreach. 12. She says her first multiple six-figure year came from selling scented food polymer clay jewelry that she made by hand. 13. She says the most notable placement was her waffle necklace on Parks and Recreation, where Amy Poehler wore it for almost the entire episode. 14. Mae says the Parks and Recreation placement came after a wardrobe stylist read a blog feature and requested her jewelry overnight. 15. She says one of the best growth levers now is influencer outreach beyond Instagram and TikTok. 16. Mae recommends YouTube, bloggers, websites like BuzzFeed and Huffington Post, and Substack because they are less saturated. 17. Jenna and Mae keep the conversation practical and conversational, with Jenna asking for exact steps and Mae answering with examples. 18. Mae’s style is methodical and direct, with repeated emphasis on research, fit, and simple email pitches under 100 words. 19. Listeners selling handmade or product-based goods will get the most out of it. 20. Listeners who want entertainment without business tactics may skip it.

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