The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business · Jenna Kutcher

“I Quit Social Media And My Business Grew 165%: Here’s How”

·59 min·3 clips

Kate says one blog post from 2016 on organic meat delivery generated $50,000 in a month during COVID.

1. The Goal Digger Podcast episode centers on Kate Kordsmeyer and Jenna Kutcher talking about growing a business without social media. 2. Kate Kordsmeyer is a certified life and business coach and founder of Success with Soul, and Jenna Kutcher is the host who runs a seven-figure business from home. 3. The core question is whether entrepreneurs can replace the social media hamster wheel with SEO, email, automation, and partnerships. 4. Kate says the biggest lie is that a successful business requires being on social media. 5. She says she has dozens of clients who prove that a business can work without dancing on reels or posting constantly. 6. Kate describes her own path from a 30-day social detox in 2021 to four years without posting. 7. She says the change began because Instagram made her feel horrible about herself and gave her very little ROI. 8. Kate says her business stayed steady during the detox because people still found her and she still had clients. 9. She frames social media as a tool that can be helpful if you love it, but not as the cake in a business strategy. 10. Jenna says she first heard Kate on Amy Porterfield’s podcast and immediately bought Kate’s systems and course. 11. Kate says SEO is not dead, but it is changing because AI tools like ChatGPT and Claude now shape how people search. 12. She says keyword stuffing is dead and the foundation now is creating helpful content that answers real questions. 13. Kate explains that search traffic is different from social traffic because searchers are already typing in a problem or need. 14. She says those searchers are often the hottest leads because they are actively looking for the thing you offer. 15. Kate recommends leading with the answer in the first one to two sentences and structuring posts in a question-and-answer format. 16. She also says AI cannot replicate firsthand experience, bank-account screenshots, or personal case studies. 17. Kate gives a concrete example of a 2016 blog post about organic meat delivery that earned $50,000 in one month when COVID hit. 18. She says the post kept working because SEO content has shelf life and can produce results years after publication. 19. The episode has an interview style with strong back-and-forth, practical examples, and a shared interest in long-term business systems. 20. Creators who want sustainable visibility and less social-media pressure will get the most from it, while people wanting platform growth tactics may skip it.

As heard by us

A practical case for building a business without social media.

This episode makes a steady case for building a business without leaning on social media. Jenna Kutcher and Kate Kordsmeyer tie that idea to burnout, algorithm anxiety, SEO, and content that keeps working after publication.

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Why you'd press play

If the social media hamster wheel has you burnt out, this gives you a quieter way to grow.

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