The summer music festival fashion guide with The Cut's Danya Issawi

·36 min·3 clips

Pinterest reports Coachella outfit searches are up 465%, while searches for 2016 outfits surge 740%, signaling a nostalgia and algorithm-driven fashion shift.

The episode begins with host Zafirz Viglinska introducing the topic of summer festival fashion, joined by Glossy editor-in-chief Jill Manoff and The Cut's fashion news writer Dania Issawi. They open with data from Pinterest showing Coachella outfit searches up 465% year-over-year and searches for 2016 outfits up 740%, indicating a mix of nostalgia and algorithm-driven inspiration. Dania explains that Coachella fashion serves as escapism, with outfits like sheers, ruffles, and ponchos representing a modern boho chic. Jill notes the enduring influence of celebrities like Vanessa Hudgens and trends like maximalism and Euphoria-inspired styles. The discussion turns to social media's role, with Dania observing that festival crowds reflect online subcultures and fan bases, such as Lana Del Rey fans. They highlight Gap's activation of a hoodie house at Coachella as a smart brand move, contrasting it with questionable activations like Sugared and Bronze's tanning pop-up. The panel critiques brand over-saturation, arguing that not all brands need expensive activations. Moving to Stagecoach, they describe its Western uniform of cowboy boots and denim, with brands like Boot Barn and American Eagle capitalizing on the trend. Dania points out overlap between Coachella and Stagecoach aesthetics due to TikTok trend cycles. Vintage clothing is emphasized as a growing trend, driven by environmental concerns and a desire for uniqueness. For Glastonbury, the hosts praise its cooler, more personal style, citing icons like Kate Moss and Alexa Chung, and note fewer brand activations compared to U.S. festivals. They discuss practicalities like mud and packing, and speculate on potential brand collaborations, such as Simone Rocha with Hunter. The episode concludes with brief mentions of other festivals like EDC and Rolling Loud, highlighting diverse aesthetics and brand opportunities.

As heard by us

Festival style gets a cultural reset as nostalgia, vintage, and Western cues reshape the old Coachella uniform.

The Glossy Podcast's summer festival fashion guide reads festival dressing as a signal of who is showing up now, and how they want to be seen.

Read the full review in PlayNext →

Why you'd press play

You get a field guide for escaping flower crowns when festival dressing starts borrowing from 2016.

Read the full recommendation in PlayNext →

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