A buyer’s take on London Fashion Week, with Mytheresa’s Tiffany Hsu

·36 min·3 clips

Tiffany Hsu describes London Fashion Week's distinct 'gothic, romantic' feel, seen across collections from Burberry to Simone Rocha.

["The episode begins with hosts Danny Parisi and Zofia Zyglinska introducing the topic of London Fashion Week, which just ended.", "Zyglinska explains she interviewed Tiffany Hsu, chief buying director at Mytheresa, for a buyer's perspective on the event.", "Hsu describes London Fashion Week as a place for refreshing, less commercial creativity compared to New York.", "She notes the schedule had more presentations and shows than usual, contrary to the typical smaller February set.", "Hsu highlights the 'gothic, romantic' aesthetic as a unique London trend, seen in brands like Burberry, Simone Rocha, and Erdem.", "She mentions specific shows she attended, including Burberry, which she found quintessentially commercial yet luxurious.", "The discussion shifts to emerging designers, with Hsu listing brands Mytheresa stocks, such as Simone Rocha, Erdem, and Roksanda.", "Hsu explains the difficulty in retailing emerging designers due to challenges with production, delivery, scalability, and price points.", "She emphasizes that seeing a collection doesn't guarantee it's retailable, as some items are only for special orders or lack production capacity.", "Hsu details her process for discovering new brands, relying on social media, student graduation shows, and word-of-mouth rather than advance notices.", "She talks about competition among retailers, noting some seek exclusivity, but downplays intense rivalry in her current experience.", "Hsu names specific emerging designers she's watching, including Daniel Delvalle (Thea Valley), Delaria, and Steve O Smith.", "She points out Delaria's connection to Margot Robbie's 'Wuthering Heights' tour outfit as an example of high-profile custom work.", "The conversation explores how Mytheresa might support emerging designers through avenues like connecting couture clients, despite commercial constraints.", "Hsu compares the representation of multicultural designers, noting New York has a stronger legacy of established Asian designers than London.", "She mentions designers like Vivienne Tam and Anna Sui as household names in the U.S., while London's diversity is more recent.", "The discussion touches on fashion schools, with Hsu noting Central Saint Martins and London College of Fashion as pipelines for top designers.", "Hsu explains Mytheresa's e-commerce success stems from convenience, instant gratification, and customer service in a digital age.", "She contrasts this with brick-and-mortar experiences like Dover Street Market, which offer sensory engagement e-commerce cannot replicate.", "The episode concludes with Hsu's top emerging designer picks and her travel plans for Milan and Paris Fashion Weeks."]

As heard by us

A retail-minded look at London Fashion Week, where runway excitement is weighed against commercial fit and timing.

The Glossy Podcast frames London Fashion Week through Tiffany Hsu, MyTheresa's chief buying director, and the practical lens she brings to shows, emerging designers and commercial viability.

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Why you'd press play

You want London Fashion Week through a buyer's eyes, with Tiffany Hsu of Mytheresa weighing what feels new, wearable, and worth watching.

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