The Glam Observer Fashion Podcast · Glam Observer - Giada Graziano

Sara Moschini Head of Fashion at Grazia.IT on Fashion Week and Career

·41 min·3 clips

Sara Moschini started in fashion without a degree, using her passion for images and blogs to land her first job.

This episode features host Giada Graziano interviewing Sara Moschini, the Head of Fashion at Grazia.IT and a recognized figure on the Glam Observer 2022 list. They discuss Moschini's career journey and her insights into the fashion industry. The conversation covers practical advice for aspiring fashion professionals and the realities of working during fashion weeks. Moschini started her career without a fashion degree, studying languages and literature while developing a passion for fashion imagery. Her first industry role involved covering Milan Fashion Week for DonnaModerna.com, taking street style photos and writing. She emphasizes that many skills are learned on the job and that understanding your own strengths is crucial. The episode details her long tenure at Grazia, where she now leads fashion content and produces instant social media videos during fashion weeks. She recalls her first fashion show experience, which featured swimsuits and TV celebrities at Milan's old fairgrounds. Moschini cites Alexander McQueen's shows, particularly the 1999 "cyborg" show and the Spring 2010 show, as all-time favorites. For the upcoming season, she is excited to see second collections from new designers at major houses like Ferragamo and Etro. She describes the intense, 14-hour days of fashion week, which involve coordinating video projects, securing backstage access, and attending evening events. A surprising insight is her admission that Paris Fashion Week often feels exhausting and challenging despite its prestige. Moschini notes the emotional difficulty of the industry, where comparing oneself to others on social media is common and not receiving invitations can be disheartening. For freelancers seeking show invitations, she suggests developing a unique social media format or offering coverage to editors for standing-room access. She uses her phone constantly during shows to take notes, photos, and recordings for immediate content creation. Moschini values her job for its constant change and the privilege of accessing exclusive locations and working with creative talents. She maintains illustration as a personal hobby, separate from her career, to preserve her passion for it. Her advice for newcomers is to leverage new technologies like TikTok, become an expert in a niche interest, and blend it with fashion to create deep, original content. When hiring, she looks for a clear creative vision and passion, often evident in self-directed projects, more than a traditional resume. The tone is conversational and educational, blending personal anecdotes with actionable career guidance. It has an insider perspective, revealing both the glamour and the grind of the fashion world. This episode would appeal to fashion students, career-changers, and enthusiasts seeking a realistic view of industry careers and fashion week operations. Listeners looking for highly technical business analysis or debates on industry controversies might find it less suited to their interests.

As heard by us

Fashion Week comes through as spectacle, craft, and an entry point into the industry.

Fashion careers and fashion shows sit in the same world here, where taste, access, and presentation all shape who gets in and who stays. Giada Graziano talks with Sarah Moschini of Grazia.it about breaking into the field, staying curious, and learning how the industry works, and…

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Why you'd press play

You want Sarah Moschini's take on Fashion Week, fashion media, and getting in from the outside.

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