The Garvey's Gardens Podcast · Sydney Garvey + Audrey Estrada

#91 - CAG Webinar: Modern Marketing for Selling Flowers

·1 hr 1 min·4 clips

Sydney says Google ads work for physical locations, while Meta ads fit weddings and wider reach.

1. The Garvey's Gardens Podcast episode centers on Sydney Garvey's Certified American Grown webinar, "Modern Marketing for Selling Flowers." 2. Sydney Garvey speaks as a flower farmer, shop owner, and podcast host, while Audrey Estrada appears as her marketing manager and co-host. 3. The webinar asks how flower businesses can market for Mother's Day sales and other big holidays using digital tools. 4. Sydney contrasts traditional advertising like TV, radio, and newspaper ads with cheaper digital marketing channels. 5. She names podcasting, paid ads, social media, email marketing, website optimization, and local collaboration as the main methods. 6. Sydney says slim margins make marketing spend matter, especially for farmers and floral shops. 7. She explains that the right channel depends on whether a business has a shop, sells online, or works weddings. 8. Sydney says podcasting is a low-lift way to share knowledge and build brand awareness. 9. She cites The Garvey's Gardens Podcast as a way to talk about the farm, the shop, and weddings. 10. Sydney says she uses GarageBand and the Spotify creators app, which she describes as free. 11. Sydney says Google ads work best for businesses with a physical pickup location or online ordering. 12. She says Meta ads are better for wedding work and broader geographic targeting. 13. Sydney says Mother's Day targeting shifts toward men because many last-minute buyers are male. 14. She says email marketing is the "number one way" to do modern marketing and recommends at least twice a month. 15. She says weekly emails work better, and she increases frequency before Mother's Day. 16. Sydney says website checkout should be easy on phones, with pop-ups, banners, and clear order links. 17. She says local collaboration multiplies visibility by combining her audience with partners like Kiln and Carlson Vineyards. 18. Sydney says she applies the same cross-promotion logic to weddings through Annalise Bridal and free groom boutonniere offers. 19. The tone is practical and instructional, with Sydney speaking from direct experience and using concrete examples from Palisade and Junction. 20. Listeners who run flower farms, shops, or wedding florals will get the most from this session; people wanting storytelling or theory may skip it.

As heard by us

A practical marketing playbook for growers trying to lock in Mother's Day orders on time.

It turns a Certified American Grown webinar into a useful holiday sales checklist for growers. Sydney and Audrey revisit a March trip to Washington, D.C., then focus on the moves that matter when Mother's Day orders are on the line: preorder incentives, more frequent email…

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Why you'd press play

Turn Mother's Day traffic into preorders without making your website a chore.

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