The Food Chain · BBC World Service

Thai food: Winning hearts and minds

·31 min·2 clips
Ali's family secretly dials down Thai food heat because a true level five would shut their restaurant down.
This episode explores Thailand's government-led gastro-diplomacy campaign to promote Thai food globally, examining its success in boosting tourism and cultural influence while highlighting the compromises made by Thai restaurateurs abroad to adapt to foreign tastes.

As heard by us

A food story about power, branding, and the cost of turning appetite into policy.

Food Chain frames Thailand's rise as a national food brand without losing sight of the people inside it. The episode is strongest when it moves between policy and lived experience, especially in the Thai-American perspective and in pad thai, which keeps landing as both a…

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Why you'd press play

If you want to hear how a dish became national strategy, start here.

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