Market researcher Scott Dicker says protein products are booming, driven by a continuous health halo.
As heard by us
A steady reset on protein culture and the nutrients it pushes aside.
Food Chain takes a familiar protein obsession and gives it a cleaner target: what gets crowded out when one nutrient dominates the plate. It starts in a gym in south Manchester, where high-protein cookies, bars, and shakes are on show, then settles into a measured case for fibre…
Why you'd press play
When protein is everywhere, this episode heads to a Manchester gym to make the case for fibre.
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