The Fashion Scoop · India Today Podcasts

Men should break away from their everyday clothing routine! Ft. Ujjwal Dubey | The Fashion Scoop, Ep 34

·32 min·2 clips

Ujwal Dubey says he uses a “mood period” instead of a mood board to build collections.

It starts with the name. The host asks why Antaragni, and Ujwal explains it as the fire within: emotion, body behavior, and human psychology sitting underneath the clothes. He does not talk about fabric like surface dressing. For him, clothes are one way the inside of a person gets a shape. The process sounds messy in the good way. Lyrics, music, books, text, conversations, and whatever catches the mood can end up in the work. He says you have to be drenched, which is a better design note than a tidy creative formula. From there, an idea can pass through details, histories, theories, abstractions, patterns, motifs, or some small physical thing that opens a door. The host gives him room. She listens and nudges the answer back toward personality, asking how that same instinct shows up in his own creative process. Ujwal stays careful with it. He says he can only speak for himself, though he suspects plenty of people work from that place without being able to explain it cleanly. Then the places arrive: Gorakhpur, Calcutta, Delhi, and a six-month industry exchange in Australia. They sit behind the clothes like memory, not branding. Near the end, when asked where Antaragni should be in five years, he avoids the neat answer and lands on one plain word: desirable.

As heard by us

A reflective conversation about Antaragni, inner fire, and a design process shaped by emotion and abstraction.

The India Today Podcasts conversation with Ujwal Dubey of Antaragni centers on why the name means "the fire within" and how that idea shapes a brand built around the internal self, emotions, and human behavior.

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Why you'd press play

Hear how Antaragni turns the fire within into clothes.

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