The Fashion Scoop · India Today Podcasts

How Rina Singh turns clothes into poetry and embraces slow, soulful fashion| The Fashion Scoop, Ep 40

·31 min·1 clip

Reena Singh says Eka’s “lived in” campaigns feature real people, including Arundhati Roy, Kiran Rao, and Anaita.

Reena arrives relaxed, even for a first podcast. The host begins with Eka's slower approach to clothing, then asks why that matters in a world that keeps speeding up. Reena's answer is not a neat manifesto. It turns personal fast. She goes back to Kurukshetra, a Rajput family, boarding school, and a set of references that did not quite belong together. The confusion matters. Music, Julia Roberts in Pretty Woman, Indian family memories, and the pull of wanting many lives at once all sit inside the same story. Fashion starts at home for her. Before anyone called her a designer, she was already styling cousins for weddings and getting trusted with taste. There is a little mischief in it. Heirloom sarees become skirts, one-shoulder gowns, and whatever else the moment asks for. Not polished, exactly. More hungry and inventive. The host keeps the conversation loose, which helps. She does not force a hard industry thesis onto it. Reena gets room to talk about clothes as something that can carry childhood, longing, and the strange confidence of deciding who you are. That rhythm suits the episode. Eka's slow mood stops sounding like brand language and starts feeling like a lived habit. The chat wanders in a good way, too. Near the end, Reena talks about Japan through flavors like pumpkin, crisp apple, and bubble gum. Travel becomes another way to read style. Japan, she suggests, changes depending on what a traveler is looking for. India gets a quieter note when she names the Northeast as a hidden gem. The ending stays warm and easy. Reena calls the conversation easy, fun, and inspiring, and the host closes with the same open curiosity she had at the start.

As heard by us

A slow-fashion conversation that treats clothes as memory, identity, and craft.

Reena Singh talks about fashion as memory, family, place, and inheritance. The episode keeps returning to Kurukshetra, boarding school, heirloom sarees, wedding dressing, and the catwalk games she played as a child, and Eka comes through as an extension of that slower way of…

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Why you'd press play

Press play if you want a warm, personal fashion conversation about slow style and the memories that shape it.

Read the full recommendation in PlayNext →

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