Inside Snooze Mattress Company’s New Flagship Sleep Shop with CEO Matt Smith

·28 min·2 clips

Join CEO Matt Smith inside Snooze's flagship sleep shop, where they sell CPAP masks and ice baths alongside mattresses.

The episode begins with host Mark Kinsley introducing Matt Smith, CEO of Snooze Mattress Company, in their flagship sleep shop in Pueblo, Colorado. Smith describes Snooze as a sleep shop rather than a traditional mattress store, emphasizing a mission to change 20 million lives through sleep health. He explains that the store offers CPAP masks, ice baths, massage chairs, and other wellness products to address customer needs beyond mattresses. Kinsley notes the unique bathroom, which includes a waterfall white noise machine and sleep history displays. Smith discusses the industry's reliance on sales promotions, revealing that sleep-related purchases total $485 billion in the U.S., but mattresses only account for $20 billion. He criticizes this focus and advocates for more sleep health messaging. The conversation shifts to Snooze's franchising success, with Smith mentioning that NFL players and Jimmy John's franchisees are among those buying franchises. He attributes this to Snooze's differentiated approach and mission-driven model. Smith outlines Snooze's core values for franchisees: being a good human, having grit, and being coachable. He shares personal anecdotes about his entrepreneurial journey, including owning multiple businesses like Snap Fitness. Kinsley and Smith tour the bathroom, where Smith explains the educational elements, such as the history of sleep displays. They end with a mouthwash toast to Snooze's success and the upcoming Sleep Summit 2024 in Bentonville, Arkansas. Throughout, Smith emphasizes the need for the mattress industry to elevate conversations around sleep health to drive growth and improve customer outcomes.

As heard by us

Matt Smith frames Snooze as a broader sleep and health concept built around franchise growth.

Snooze Mattress Company is presenting its flagship sleep shop as more than a place to buy a mattress. The episode follows Mark Hensley as he draws Matt Smith into the thinking behind that model, including Snooze's push into franchising, its interest in operators outside the…

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