Butter Business Bureau

·1 hr 40 min·5 clips

Your lips might feel numb, rats take CBD, and Adam Bozarth is your friend on the internet—welcome to the Butter Business Bureau.

The episode opens with disjointed, absurd phrases setting a satirical tone. The hosts introduce Bulletproof.com, founded by Dave Asprey, who claims biohacking reversed his aging. They read the brand's marketing copy, mocking the origin story of Bulletproof coffee inspired by yak butter tea in Tibet. The hosts dissect the recipe for Bulletproof coffee, which includes brain octane oil and grass-fed butter, calculating its high cost. They review supplements like Neuromaster, revealing its primary ingredient is coffee fruit extract, and Unfair Advantage, which claims mitochondrial support. A $1,500 vibrating plate called the Bulletproof Vibe is ridiculed for its warnings and comparisons to a motel bed. The $6,995 NeurOptimal Personal Trainer Bundle is mocked for including a Surface Pro tablet and silver sensors. The hosts read customer reviews, highlighting inconsistencies and expired products. They discuss Dave Asprey's books, 'Superhuman' on anti-aging and 'The Better Baby Book' with Lana Asprey, critiquing their pseudoscience. A forum section includes a user's flawed plan to pass a marijuana drug test and posts about Himalayan salt lamps. The episode concludes with the hosts summarizing Bulletproof as a predatory brand targeting health-conscious consumers with expensive, unproven products.

As heard by us

A $1,500 vibrating platform gives The F Plus plenty to cross-examine in wellness-speak.

Butter Business Bureau finds The F Plus turning wellness copy into a slow-motion interrogation. The episode starts with a push toward self-improvement, then settles on the Bulletproof Vibe, a $1,500, four-inch platform vibrating at 30 Hertz.

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Why you'd press play

You can hear a $1,500 whole-body vibration plate get sized up until the biohack pitch starts shaking loose.

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