Knatchbull Savile Row’s CEO on bespoke tailoring for women and flying the British flag in fashion

March 25, 2026·30 min·2 clips

Daisy Natchbull explains how her Savile Row brand is B Corp certified and fighting declining quality in luxury fashion.

Savile Row is changing. After Monocle's brief conference note, the programme turns to a plain but loaded question: how can great British brands keep their authority while opening doors beyond a narrow, often male elite? Mayfair is the setting. Bespoke tailoring and private members clubs are not treated like museum exhibits. They are old institutions trying to stay alive in a market with different expectations. Craft, hospitality and attention to detail still matter, maybe more than ever. The guest describes a business built around women on Savile Row, an idea that once had to be explained to investors and now sounds much less strange. The change has been easy to see. Women's mannequins in Savile Row windows and a woman winning an industry award described as the tailoring world's Oscars both show how far the trade has moved. She does not try to take all the credit, which keeps the conversation from turning into a victory lap. The better point is that her business is one part of a larger change in an old craft. The name matters too. She says it carries permanence, personal values and the ambition to sit among British tailoring's bastions. That could sound grand, but here it is framed as responsibility rather than ego. As the company grows as a global luxury womenswear brand, the name is meant to hold the mission while the founder steps back and her team grows into it. There is pride here, but it is careful. Looking back to the early years, when Lady Gaga in a suit was the reference point, the old scepticism around men's suits for women now feels badly out of date. Her story suggests the business did not just find customers. It helped make the idea easier to understand: Savile Row should have a visible place for women. The tone is grateful rather than triumphant. The episode lands as a useful story about changing who gets served without lowering the standards that made the category worth entering.

As heard by us

A sharp founder-led look at women's tailoring, British heritage and Savile Row's wider commercial shift.

This episode treats Knatchbull Savile Row as a case study in how a heritage British trade can broaden its customer without pretending the old rules never mattered.

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Why you'd press play

You want a grounded look at Savile Row, women's tailoring, and how a British luxury brand widens its audience without losing craft.

Read the full recommendation in PlayNext →

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