The Ecommerce Influence Podcast · Austin Brawner

387: Best of 2022 & Tips To Crush 2023

December 20, 2022·23 min·1 clip

Chris Meade says he wasted 'thousands, if not hundreds of thousands of dollars' on influencers before creating a content bible that shows exactly how to shoot every frame.

Lily sets this up as a roadmap episode. She is not pretending one clip solves next year; she is pulling moments that point to useful planning angles for 2023. The first lane is product launches. Austin and Lily talk about waitlists, SMS, email, and loyalty as ways to make customers feel involved before a launch lands. That section feels very operator-minded. A launch is not just a date on the calendar. It is a chance to build energy, get customers to raise their hands, and make the brand feel more specific. Then the conversation moves into convenience. Alina makes the clean point: people stick with anything that saves effort, whether that is dishwashers, voice assistants, or online shopping. Friction is the problem. As buyers get more used to automation and simple buying flows, even a small obstacle can push them out of the process. Lily brings that down to daily life with her online grocery example. Once a buying habit feels easier, going back starts to feel a little ridiculous. The future shopper is more native to this. Alina argues that buyers who grew up with mobile phones around them will expect ecommerce to predict what they want and make the next step easy. That is the UX pressure here. Ecommerce is not only about having the right product. The experience has to feel quick and natural enough for customers who already live online. The closing clip adds retention. A water bottle brand could not count on one bottle purchase keeping someone engaged forever, so the stronger move was to build a challenge and a broader experience around it. That gives the customer a reason to return. The practical thread is simple: make the launch fun, make the purchase easy, and make the post-purchase experience worth coming back to.

As heard by us

A practical ecommerce planning episode on launches, automation, loyalty, and giving one-time buyers a reason to come back.

Lily Ackerley turns this year-end episode into a practical planning prompt for ecommerce teams heading into 2023. The selected clips focus on product launches, SMS and email waitlists, loyalty, and the bigger shift toward buying experiences that feel simple enough for customers…

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Why you'd press play

You want a quick hit of launch, loyalty, and 2023 roadmap ideas from one best-of e-commerce episode.

Read the full recommendation in PlayNext →

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