The Ecommerce Influence Podcast · Austin Brawner
385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
December 6, 2022·37 min·3 clips
Adding a high-rise option to existing pants tripled the repeat customer rate from 10% to 30% with zero new product development.
As heard by us
A grounded CMO field note on quick retention wins, Q4 readiness, and sharpening customer voice.
The Ecommerce Influence Podcast frames Lily Ackerley's first 60 days as CMO at Sweetflex as a practical look at joining an early-stage ecommerce brand during Q4.
Why you'd press play
You want a fast read on how a new CMO is thinking through the first 60 days at an early-stage e-commerce brand.
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