The Duct Tape Marketing Podcast · John Jantsch

How AI is Rewriting the Customer Journey

·10 min·1 clip

John Jansen asserts that while AI can mimic a brand's voice, it cannot replicate the true stories and human emotion that create genuine trust with customers.

Host John Jansen explores how artificial intelligence is fundamentally rewriting the traditional customer journey, arguing that marketers must shift focus from mastering AI tools to understanding how AI-empowered buyers now conduct research via tools like ChatGPT before ever visiting a website. He revisits his 'Marketing Hourglass' framework (know, like, trust, try, buy, repeat, refer) to outline how businesses must adapt each stage for an AI-driven world while doubling down on the irreplaceable human elements of storytelling and trust.

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