The Duct Tape Marketing Podcast · John Jantsch

7 Stages to a Complete Marketing Operating System

·16 min·1 clip

John Janis explains that marketing strategy has three layers: brand, growth, and customer experience strategy.

John Janis presents a framework for building a Marketing Operating System to replace chaotic, tactical marketing with a scalable, strategic system. He outlines seven stages, from strategy foundation to AI integration and optimization, designed to bring clarity and consistent results to small businesses.

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