10 Questions That Reveal the Truth About a Marketing Partner
·23 min
Sarah Nae (CEO Duct Tape Marketing) delivers her first solo podcast episode addressing small business frustration with predatory marketing agencies. She shares two concrete examples: business owner locked in $8K/month SEO contract with no results, another paying $10K/month for Google ads but agency owns the account. Sarah positions the core problem as lack of business-owner education combined with some agencies exploiting that gap. She introduces a 10-question framework to vet agencies during sales process, with focus on partnership structure: (1) Who owns accounts/assets? (2) How will success be measured and reviewed? The episode emphasizes that small businesses should own marketing infrastructure while partnering with agencies for execution.
