The Crypto Conversation · Brave New Coin

Luffa - Web3 Decentralized Instant Messaging

·30 min·2 clips
Yu Zhong reveals how Luffa creates a programmable social structure to enable value creation when people communicate.
Andy Pickering interviews Yu Zhong, co-president of Luffa, about their Web3 decentralized instant messaging platform. Yu discusses Luffa's vision as a social operating system integrating AI and blockchain, emphasizing data sovereignty, programmable agents, and partnerships with major entertainment companies. The conversation covers technical aspects, use cases, and future roadmap, including an upcoming event in Madrid.

As heard by us

A practical look at LUFA agents, low-code setup, and the split between off-chain and on-chain tasks.

The episode focuses on LUFA agents and the effort to make crypto-native tools feel usable in practice. Andy Pickering and the guest keep the conversation grounded in mechanics: low-code agent creation, off-chain helpers for messaging, comments, content creation, and shop…

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Why you'd press play

See how LUFA frames low-code agents as a practical workflow, not a sci-fi demo.

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