The Cricket Mentoring Podcast · Cricket Mentoring

How Cricket District Built a Global Cricket Community | Toby Marriot & Jack Meacher

·48 min·3 clips

The ICC took down Cricket Now after it passed the ICC in followers, and Toby says it taught him to create original work.

The conversation opens in the Cricket District studio in Eastbourne, Sussex, with Jack Meacher and Toby joining the host. The first question goes straight to how Cricket District got started. Jack talks through earlier freelance work, including Cricket Now and Heartbreak, before landing a junior freelance social media producer role at the ICC. He remembers being nervous on that first day. A small detail lands with real weight when he talks about getting the lanyard and the ECB accreditation with his name on it. The host keeps the focus on the path from early work to a recognisable cricket brand. Jack explains that the team grew up watching YouTube and wanted cricket content that felt engaging, cinematic, and worth watching all the way through. He says there was a gap for professionally made cricket content when they started. The conversation returns to the idea that the business and the channel are built around that mission. He and the host talk about how the early work began with simple, slightly silly TikToks at the local club. They move on to the Beautiful Grounds series as one of the first bigger pieces of work. Jack says the series included grounds in England and New Zealand. The New Zealand trip becomes a highlight on its own. He remembers being with the Barmy Army at Bay Oval in 2019, and the ground and the setting come through with real awe. The host stays interested in the practical side of the journey, asking what those early moments felt like and what the brand is turning into. The conversation keeps circling back to what Cricket District is trying to do for the game. By the end, the praise is less about on-field numbers and more about the contribution they are making to cricket culture. The closing feeling is that the work is helping people and building something bigger than the people on camera.

As heard by us

A grounded look at how cricket content turns into a real community.

Cricket District's founders trace the brand to a clear hole in cricket coverage, starting with a junior freelance social media role at the ICC and early local-club TikToks that were a little silly but effective.

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Why you'd press play

If you want the backstory behind Cricket District and the content gap it was built to fill, press play.

Read the full recommendation in PlayNext →

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