471 Transforming Culture One Crew at a Time with Tara Carbo

·28 min·2 clips

Tara Carbo explains why she and her husband decided to coach exclusively in the blue-collar industry after 20 years as entrepreneurs.

Brian Miller, Executive Director of Coach Approach Ministries, hosts Tara Carbo, a PCC-certified coach with 20 years of entrepreneurial experience. Tara founded a ceramic tile and marble company before transitioning to business coaching. She and her husband decided to niche down to blue-collar industries because they came from that background and saw it as an underserved community for leadership development. Tara notes high levels of addiction, suicide, and mental health issues in blue-collar work, and she aims to create thriving environments. She explains how to translate spiritual coaching concepts like ego and shadow into digestible terms for practical business problems, such as dealing with employees or managing a shop. Tara cites statistics that eight out of ten blue-collar workers lack encouragement, recognition, and constructive feedback. She describes her approach to initial client conversations, focusing on meeting people where they are and speaking their language about results like stronger leaders and effective delegation. Tara shares her lead generation strategy, which involves doing free 20-minute talks at company board meetings and workshops through business associations instead of traditional B2B networking. She defines a pipeline as people who have given a verbal yes and are figuring out how to proceed, aiming for six to ten such contacts. Tara recommends resources like Gallup and Harvard Business Review for data on blue-collar industries. She emphasizes the importance of humility and vulnerability in building relationships with clients, such as asking about unfamiliar terms. Tara identifies her ideal clients as business owners who value their people as their most important asset and want to invest in leadership and culture development. She frames her work as leadership and culture development, focusing on creating environments conducive to thriving. The episode concludes with Brian thanking Tara and promoting Coach Approach Ministries.

As heard by us

A blue-collar coaching niche becomes a practical lesson in meeting clients where they are.

The episode keeps its attention on a practical business question: what shifts when a coach builds a niche around the words blue collar? Tara Carbo brings her background as a longtime entrepreneur, including running a ceramic tile and marble company, into a grounded discussion of…

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Why you'd press play

You want to hear how a blue-collar niche can shape a business coaching practice while keeping the conversation human.

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