You Hit The Finish Line. Now What?

·40 min·3 clips

Rochelle Moulton reveals the fear that sets in after a big client project ends and how soloists can control what happens next.

The episode begins with Rochelle Moulton introducing the topic of what happens after crossing the finish line on a big client project, highlighting the fear and uncertainty solo professionals face. Jonathan Stark adds that projects often have a 'smiley face' shape in terms of effort, with busy periods at the beginning and end, especially in software where last-minute bugs are common. Rochelle describes the 'cookie crumbs' of post-project work, such as minor fixes, and recommends scheduling a final handoff meeting to close out issues. Jonathan explains how to naturally ask for testimonials and referrals after a client expresses satisfaction, suggesting an email follow-up. The hosts discuss the importance of not letting marketing systems die during busy project periods, with Rochelle emphasizing that stopping leads to no leads and fear post-project. They advise having systems in place, like scheduling content in advance, to maintain a steady flow of leads. Jonathan mentions charging enough to avoid back-to-back projects and having savings to reduce desperation. Rochelle suggests indulging in personal joys after a project, like meals with friends or massages, to nourish neglected areas of life. The conversation touches on learning from projects, with Jonathan recommending reflecting on what worked and what didn't to refine business practices. Rochelle shares her ritual of moving project folders to a 'past clients' section as a ceremonial end. The hosts conclude by encouraging listeners to pay attention to their feelings post-project and to have rituals for closure. The episode is structured as a dialogue between the two hosts, blending personal anecdotes with actionable advice for independent professionals.

As heard by us

A thoughtful look at the fear, control, and rituals that can follow a soloist's biggest projects.

For soloists, the uneasy stretch after a major client project can be as revealing as the work itself. Jonathan Stark and Rochelle Moulton sit with that second-day fear: whether the project was good enough, what should happen next, and how a clean finish can open into maintenance…

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Why you'd press play

You finished the big client project, and now the quiet feels suspiciously loud. This episode meets you right after the finish line, when the party energy fades and the so-now-what feeling starts knocking.

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