The Business Leadership Podcast · TBLP Network

Building the Future of Precision Medicine with Neelam Bance | BVZ Five Years Bold

·15 min·1 clip

Neelam Bance identifies parents of children as the most passionate adopters of pharmacogenomics, desperate to avoid endless medication trials for their kids.

Host Edwin Frondoso interviews Neelam Bance, co-founder of MedGenius, about using pharmacogenomics to personalize medication and eliminate trial-and-error in healthcare. Bance shares her journey from corporate pharma to entrepreneurship, discusses barriers to adoption like awareness and cost, and highlights the crucial support her startup received from the Brampton Venture Zone accelerator.

As heard by us

A grounded startup story about making pharmacogenomics credible in clinical care.

This episode tracks Neelam Bantz as she turns a longstanding pharma question into a business case: the same medication can help one patient and miss the mark for another, and pharmacogenomics may help clinicians and patients make safer, more effective choices.

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Want a founder story that links healthcare innovation to real clinical decisions?

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