playnext.fm

The Bridge · PERQ

Takeaways from Season 2 | Series Recap

July 29, 2020·38 min·3 clips
A survey shows 16% of consumers no longer want to visit a property, highlighting a major shift in real estate.
The season closes in recap mode, and Mohamed Yassin keeps it on a problem most storefront teams know too well: a shopper does the homework online, then finishes the purchase in person. That handoff can get clumsy fast. The recap keeps circling the same customer irritation, which is having to repeat searches, preferences, and questions once a salesperson enters the picture. The year changed the show too. The Bridge moved from office recording to video and then to a bedroom setup as remote work, economic instability, and daily adjustment became normal. The sales lesson stays practical. If customers started with Google, Yahoo, Bing, or YouTube, the team at the physical location should understand that path before making them start from zero. The guest turns empathy into something salespeople can use. Digital selling begins by being where the customer is and noticing why that buyer may already feel impatient. The examples stay ordinary: home furnishings, a boat, a guitar. Clicked links have already shaped expectations before the conversation starts. That reset has a cost. Sending information the shopper already found, or asking them to back up, tells them nobody was listening. Training becomes the lever after that. Mohamed notes David's execution context, then brings in Brian Scott of Big Sandy Superstore on resistance to digital selling. Brian puts the answer in training, and the recap ties that resistance to close rate and sales behavior. Season three is left open for listener input, with a nudge back to earlier conversations for anyone who wants the details.

As heard by us

A season closer that turns the online to store gap into practical guidance for sales teams.

The Bridge closes its second season by circling back to a familiar retail problem: people start online, narrow their choices there, then show up in store already halfway to a decision.

Read the full review in PlayNext →

Why you'd press play

A season-two finale that helps you bridge how shoppers narrow choices online before they reach the showroom.

Read the full recommendation in PlayNext →
Listen to the show on
Apple PodcastsSpotify
Play clips from this episodeMore from The Bridge