The Brewing Network Presents | The Session

The Session | Karl Strauss

·1 hr 42 min·5 clips
A bartender in Australia showed Chris Kramer a microbrewery, changing his life and launching San Diego's craft beer revolution.
The episode opens with host Justin Crossley welcoming guests Chris Kramer and Paul Segura from Karl Strauss Brewing Company. Kramer explains how a trip to Fremantle, Australia, where he saw a microbrewery, inspired him to start a brewery with his uncle, master brewer Carl Strauss, who had just retired from Pabst. They founded San Diego's first craft brewery in 1989. The story of Red Trolley Ale is detailed: originally a Christmas beer in 1989, it was so popular it became a year-round staple and has won numerous awards. Segura shares his background, joining Karl Strauss after 26 years, and learning from Carl Strauss. The philosophy of 'symphony of flavors'—ensuring beers are balanced and drinkable—is emphasized. The collaborative nature of the San Diego brewing community is highlighted, with early employees going on to found Pizza Port, Ballast Point, and others. Kramer recounts buying equipment in a bankruptcy auction to start their distribution brewery. They discuss industry challenges, including market saturation, California regulations, and economic pressures. Beer tastings include Nectaron of the Gods (a collaboration with Pizza Port), Boat Shoes Hazy IPA, and Aurora Hoppy Ale. Kramer tells the story of initially disliking the name 'Aurora Hoppy Alice' but allowing the marketing team to proceed, leading to its success. The episode closes with reflections on building a long-term company and the enduring appeal of craft beer.

As heard by us

A San Diego brewing story comes into focus through a peachy, bitter Pizza Port collaboration.

Brewmaster Paul Segura and CEO and co-founder Chris Kramer give The Session a clear path into the Carl Strauss story, with the company positioned as both a San Diego Beer starting point and part of a broader craft brewing shift.

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Why you'd press play

Want San Diego beer history with Nectaron of the Gods in your glass and a little tropical hop poetry on the side?

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