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The BJ Gaddour Podcast | Men's Health Fitness Workout Nutrition Lifestyle Business · BJ Gaddour

Sticky Habits, Protein Tips & Moneyball

February 11, 2025·1 hr 23 min·5 clips
BJ argues that strict 75 Hard-style plans can fail when real life gets in the way.
The episode starts in motion. BJ runs through a packed list: quick sports and entertainment talk, weekend movie recommendations, sticky habits, protein tips, member Q&A, and VIP program notes. It stays casual, almost like the room is still filling up. The main training thread comes from the post-Super Bowl dip, when he says he believes 90 plus percent of people have already dropped their New Year's resolutions. That becomes the point. BJ argues that a habit has to fit the person doing it: their mind, tendencies, motivation, stress, and actual bandwidth. He wants smaller starts. A plan can be technically possible and still turn someone moody, abrasive, depressed, upset, or drained once real life hits. That part matters. His sticky-habit pitch is to begin with actions that feel easy enough, and enjoyable enough, to survive busy stretches, low motivation, and business stress. He gives 75 Hard its due, but frames 75 Easy as the better bet for behavior that can last. Protein tips sit around the edges through member questions and Q&A. The business side stays in view too, with memberships, protein, creatine, and the plain reality of funding the show.

As heard by us

Blunt habit coaching folded into sports talk, protein tips, and live, practical thinking.

BJ opens with sports and movies before settling into sticky habits, protein tips, and the question of how routines hold up under work, mood, and business pressure.

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Why you'd press play

For when you want sports talk, movie picks, and sticky habit advice after the post-Super Bowl resolution slump.

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