The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix · Natalie Eckdahl, MBA

620: Combining Local Networking and LinkedIn for Client Attraction: A Step-by-Step Strategy

·21 min

Natalie Ekdahl opens by speaking to consultants, marketers, and financial professionals who want to build an enduring business that is enjoyable, profitable, and sustainable. She frames her work around helping women business owners move from multi-five figures into multi-six figures with clearer positioning, higher prices, stronger boundaries, and a business model that supports stability. She also reminds listeners that having a lot on your plate does not mean you should do everything yourself. That point lands early. She argues that the advice to move online relationships offline has a mirror image that is just as useful: take offline relationships online too. Natalie says local markets hold value that many owners are ignoring or not fully using. She focuses on LinkedIn as the main place to educate people who already know you. The episode centers on helping your local network understand what you do and who you do it for. She asks listeners to check whether the people around them could explain their business accurately. If that answer is shaky, she treats it as a business problem worth fixing. She also asks listeners to notice any discomfort they feel talking about their work. That discomfort can point to a larger issue. Natalie walks through familiar social settings like school-parent circles, hiking groups, and volunteering communities. She notes that a mom friend, a volunteer contact, or a casual acquaintance may later become a referral source. She encourages curiosity about what people do, what they studied, and what they care about. That curiosity is part of networking. Once the local circle is widened, she moves to the online side. She wants listeners to show up on LinkedIn with useful posts about what they do and who they do it for. The goal is not noise. It is education. She recommends varying the ways you explain your offer and your ideal client so different people can finally connect the dots. Throughout the episode, she keeps coming back to the idea that businesses grow more reliably when people can name what they do with confidence. She keeps the tone practical, not flashy. The advice is aimed at owners who want more right-fit attention, more referral potential, and a clearer market message. By the end, the strategy is simple enough to use right away.

As heard by us

LinkedIn helps turn everyday relationships into clearer visibility and more referrals.

Natalie Ekdahl makes a solid case for consultants, marketers, and financial professionals who want a business that is profitable, sustainable, and actually worth keeping.

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Why you'd press play

Use LinkedIn to help your local network understand what you do and who you do it for.

Read the full recommendation in PlayNext →

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