The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix · Natalie Eckdahl, MBA

616: Should You Specialize and/or Niche Your Business?

·16 min·1 clip

Natalie breaks down the difference: specialization is the what you do, niching is the who you serve.

Host Natalie Eckdahl explains the difference between specializing (the type of work you do) and niching (the specific clients you serve), arguing that combining both creates a 'specialized niche' for business growth. She addresses common mindset objections and provides examples to help entrepreneurs refine their strategies.

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