The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix · Natalie Eckdahl, MBA

603: Why You Should Sell Strategy

·32 min·1 clip

Natalie begins by speaking to women business owners who want a business that feels enjoyable, profitable, and sustainable. She frames the episode around strategy as a real line item, not something that should disappear inside everything else. The central question is simple: do clients know they are paying for strategy, or is it folded into the rest of the offer? Natalie argues that when strategy is not separated out, the work gets easier to compare and easier to commoditize. She keeps coming back to pricing, positioning, and boundaries as the levers that protect the business. The conversation then shifts into a coaching scenario with Katie. Katie wants to combine podcast strategy and podcast management. Natalie walks through why that mix may sound flexible but can make the offer harder to sell cleanly. She points out that podcast management is already crowded and easy to compare on price. She also notes that many people in that space rely on overseas team members and that many podcasters are highly price-sensitive. From her perspective, that makes it harder to build a durable business unless the niche is sharper. Natalie says there are already people doing strategy and podcast-related work who are well known in the podcasting space. Those people often have conference speaking, podcast appearances, and credibility that help them stand out. Her advice is not to spread the offer thin just to keep options open. Instead, she pushes Katie toward a clearer niche and a more defensible market position. She also reminds listeners that being good at one kind of work does not mean every adjacent offer is the right business model. The episode keeps returning to the idea that high-level work deserves high-level pricing. Natalie speaks with encouragement, but she does not soften the business logic. She says the goal is to build a business that supports the owner rather than wearing her out. Near the end, she broadens the message with the idea that mistakes are data. Her closing note is that creating a business means building something from nothing, which is hard and deserves respect. The episode ends as a mix of strategy lesson, pricing reminder, and confidence boost for people who need to narrow their offer without shrinking their ambition.

As heard by us

A practical case for naming strategy, pricing it separately, and avoiding commodity pricing.

Natalie Ekdahl keeps the episode focused on a simple business point: if strategy is part of the work, it should be named, priced separately, and treated as real value.

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Why you'd press play

If your strategy is buried inside your offer, this conversation shows why that can turn you into a commodity.

Read the full recommendation in PlayNext →

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