The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix · Natalie Eckdahl, MBA

600: Relationship Marketing Formula

·13 min·1 clip

Sharon Lecter's rule has expanded to 2-2-2-2-2, incorporating calls, notes, emails, social posts, and texts to move her business forward.

Host Natalie Ekdahl revisits a 2014 interview with business strategist Sharon Lecter, who shares her "2-2-2 rule" for relationship marketing and productivity. The episode explains how to implement this daily practice of outreach across multiple channels to grow your business, with practical adaptations for different working styles.

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