The Apparel Entrepreneurship Podcast · Apparel Entrepreneurship

Revolutionizing Cycling Apparel: The Kostüme Story | AEP084

·1 hr 13 min·5 clips
Ed Bartlett explains how a pre-order model from a denim brand inspired Costume to cut waste and make better cycling apparel.
Ed Bartlett, founder of cycling apparel brand Costume, discusses his journey from game developer to apparel entrepreneur. He explains how a pre-order model reduces waste, builds community through local engagement, and achieves 200% growth without paid ads. The episode covers product development, sustainability, and a recent crowdfunding campaign that validates customer trust.

As heard by us

A technical cycling-apparel story that treats product quality as the real growth engine.

This episode does best when it stays close to the work itself: how a niche cycling-apparel brand can keep growing without paid ads or discovery, and what that takes in practice.

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Why you'd press play

A founder story for anyone building technical cycling gear without paid ads.

Read the full recommendation in PlayNext →
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