The Apparel Entrepreneurship Podcast · Apparel Entrepreneurship

Innovating Sportswear | AEP086

·1 hr 29 min·5 clips
Claudia felt a full-body rush when her sports bra idea hit during a beach run.
Claudia Klaas, founder of a female-specific sportswear brand, shares her journey from English teacher to creating a high-performance sports bra for swimrun. She discusses overcoming technical challenges, securing a government grant, and building manufacturer relationships, while emphasizing sustainability and community co-creation.

As heard by us

A focused founder story that turns supply chain reality into practical product advice.

This episode stays grounded in the work of building a female-specific sportswear brand, starting with a sports bra and the narrow goal of making the best product on the market.

Read the full review in PlayNext →

Why you'd press play

If you are building a niche sports bra brand, start here.

Read the full recommendation in PlayNext →
Listen to the show on