The Animalz Content Marketing Podcast · Animalz

Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

July 1, 2025·31 min·2 clips
Tracey Wallace explains why at Klaviyo, distribution begets content—otherwise it's a waste of time.
Tracey Wallace, Director of Content Strategy at Klaviyo, shares how enterprise content marketing differs from startups, emphasizing a distribution-first mindset and quarterly planning. She explains Klaviyo's squad-based model, the importance of avoiding duplication across teams, and how metrics tie directly to business goals.

As heard by us

A practical reminder that distribution needs to be planned with the content itself.

Tracy Wallace's Klaviyo conversation keeps its focus on a plain but useful rule: content only matters when distribution is planned alongside the work.

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Why you'd press play

Need the blunt reason your content gets approved, or not?

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