The Animalz Content Marketing Podcast · Animalz

Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

July 15, 2025·43 min·4 clips

CISOs' fears about agentic AI would freeze your blood, says Stephanie Losee after a secret RSA session.

Stephanie Losee shares her journey from journalist to content marketing leader at companies like Dell and Autodesk, discussing how to navigate matrix organizations and launch innovative content initiatives. She delves into the challenges of AI in content creation, emphasizing quality and the risks of agentic AI, while highlighting the importance of executive sponsorship.

As heard by us

A practical look at how enterprise content gets built through partnership, authority, and internal momentum.

Stephanie gives a grounded look at the unglamorous side of enterprise content: the partnership, the institutional will, and the one powerful person who can keep work moving inside a large organization.

Read the full review in PlayNext →

Why you'd press play

Want the real mechanics of getting content out the door in a big B2B SaaS org?

Read the full recommendation in PlayNext →

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