The Animalz Content Marketing Podcast · Animalz

Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

July 22, 2025·44 min·4 clips

Mallory Russell built Square's content team from a solo editor to a 40-person organic marketing powerhouse.

Mallory Russell shares her eight-and-a-half-year journey scaling Square's content team from one person to 40, emphasizing strategic partnerships, measurement, and adapting to AI. She discusses shifting from SEO to organic discovery, using AI for content management, and why thought leadership will thrive in the AI era.

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